453220    Gift, Novelty, and Souvenir Stores - 2007 NAICS Code
Description    Illustrative Examples    Cross References    Alternate Titles    SIC Code Matches    2002 NAICS Mapping    See Also   

     This industry comprises establishments primarily engaged in retailing new gifts, novelty merchandise, souvenirs, greeting cards, seasonal and holiday decorations, and curios.

Illustrative Examples
Balloon shops
Christmas stores
Curio shops
Gift shops
Greeting card shops
Novelty shops
Souvenir shops

     Establishments primarily engaged in

Retailing gifts and novelties via electronic home shopping, mail-order, or direct sale - are classified in Subsector 454, Nonstore Retailers;
Retailing stationery - are classified in Industry 453210, Office Supplies and Stationery Stores; and
Retailing used curios and novelties - are classified in Industry 453310, Used Merchandise Stores.

Alternate Titles

This sector is also called:

  • Gift, Novelty, and Souvenir Stores
  • Balloon shops
  • Card shops, greeting
  • Christmas stores
  • Collectible gift shops (e.g., crystal, pewter, porcelain)
  • Craft (except craft supply) stores
  • Curio shops
  • Gift shops
  • Gift stands, permanent location
  • Greeting card shops
  • Novelty shops
  • Party goods (e.g., paper supplies, decorations, novelties) stores
  • Seasonal and holiday decoration stores
  • Souvenir shops
SIC Code Matches for 453220

  • 5199 - Nondurable Goods, N.E.C.
  • 5947 - Gift, Novelty, and Souvenir Shops
2002 NAICS Mapping

**NAICS code 453220 has not changed from 2002 to 2007.

See Also
Parent Sectors of 453220:
45 - Retail Trade
453 - Miscellaneous Store Retailers
4532 - Office Supplies, Stationery, and Gift Stores
45322 - Gift, Novelty, and Souvenir Stores

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